song o’ the day

July 13, 2006

Oneida – “Turn It Up (Loud)”

I only heard of this band last week.

The song starts quietly with a girl sweetly singing “turn it up loud,” and then a low-slung dirty guitar steps in, mirroring her notes. The song quickly moves on into a million different twists on the same theme, all building up into an epic sing along, punctuated by fuzzy megaphone talking.

It’s pretty rad.

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